SPOILER ALERT! SS23 Shooting location identified!

Finding the perfect location for a shooting is no easy task. To avoid the big carbon footprint of overseas shooting and to find a relatively local place that will tick all the boxes in terms of atmosphere, nature, surrounding architecture (and safe weather conditions...), is always a little challenging. Luckily, another beauty of being a fashion label based in France is that we can find such a vast choice of options in every single part of the country. It's even better when you have deep local roots and good friends and family to suggest just the right spot and happen to know the owner of a magnificent, coastal... wait... I was just about to spoil it wasn't I?! Anyway, the path you see here leads right there. Shooting in 6 days and it looks like the sun just RSVP'd :)